We extended the Artizen brand into Guides for various towns which could include not only artisan advertising but local B&Bs, restaurants, galleries, etc. These include numerous examples of brand extension, advertising design and some editorial. Click the cover above to see the entire digital piece.

Below, just one spread from a “section” ad for the McGuffey Art Center which include links to the center as well as individual advertisements within the section for their artists. Tabs along the side of the digital guide helped these “section” advertisers to stand out.

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A live Google Map was include within the section for the Artisans Center to promote their Artisan Trail.

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Click to Read the Fall 2012 Artizen Travelers Guide to Charlottesville

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